Sunday, May 31, 2009

Welcome To the SMB Technology Manifesto

In the midst of the 'Global Financial Crisis', Swine Flu and a period of intense busy-ness at Directions Technology, I am honoured to have been nominated as Microsoft SBSC PAL for Australia for 2009-10.

I'm really honoured to have been chosen by the partner community for this important role. While I'm still feeling my way around to find out the best way to engage with the community and Microsoft, I am looking forward to meeting more of you and finding out about your real world experiences at the frontline.

I'm going to be upfront about the fact that I don't have anything like the level of technical expertise that most members of the Small Business Specialist Community possess. My job at Directions Technology is to manage client accounts, develop marketing strategies and lead sales activities. This sees me talk to our clients all day every day and gives me a pretty good insight into what small and medium business owners and managers want from us as their technology partners and trusted advisors. At the end of the day, if we can't understand our clients needs, communicate with them and deliver on their requirements and expectations, all our efforts are for naught.

We are busier than we've ever been at Directions Technology, and I feel fortunate that we've chosen to really focus on boosting our sales and marketing activities over the last 12 - 18 months.

Microsoft Worldwide Partner Conference is just around the corner, and I'll be making some time in the next week or so to strategise how we are going to make the most of our time in New Orleans. I've had a brief peek at the program which looks promising.

I welcome your comments and if you'd like to contact me directly, shoot me an email.

Keira McIntosh is the General Manager at Directions Technology - an Australia owned small business providing managed and reliable IT Support in Brisbane. You can also find her on Twitter and Linked In.

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